Miroma- Bartering For Media

All forms of media, from television to magazines, have a set amount of advertising space that they have to fill. These spaces all have deadlines, therefore many media companies are willing to ‘trade out’ this space or time in exchange either for other products or funds. Depending on the size of the media company and the prime space of the possible advertising the ‘price’ can range wildly.

For companies who cannot afford the physical price of this advertising space, the option to trade products or services can be very appealing. However, you have to keep in mind that the media company is only going to want prime products or services in exchange for their advertising space. They will not accept products that are damaged that you cannot sell otherwise, they will want an equivalent exchange.

It is during these negotiations where companies new to the process or unaware of the true value of services can get into trouble. You may be beaten down by the media company you are in communication with, your inexperience being taken advantage of. This is where a media bartering company comes into play. They will have the experience needed to communicate with the correct type of media service for you and will be able to get the best deal for your service or product. A media bartering company will also have contacts within the media industry that will come in handy when trying to procure advertising space, as they will be able to advise you in which direction is best for your company to take in order to achieve the results you desire. Their experience will ultimately result in your media budget being stretched further and, as a result, being able to get better value for your products.

A professional media bartering agency will keep in contract with you at all times, keeping you informed about the process. They will also be truthful about the value of the service/ product you are offering up for barter. They should stick to the guidelines that you have set out and should not make any permanent discussions without first information you of their actions if it goes beyond the boundaries previous agreed.

Each media campaign will be unique, with its own goals and target audience and it is important to recognise these before the campaign takes place as these will be the guidelines that the media bartering company will be sticking to on your behalf. If needed, a professional company will advise you and keep your best interest in mind at all times.For more on media bartering visit Miroma.