Price check: 27 August 2026
Black Friday 2026 falls on Friday, 27 November, but the strongest UK product-level offers have not yet been announced. Major retailers including Samsung, EE, Argos, Boots, Very and AO have confirmed their Black Friday 2026 activity, while withholding specific prices until closer to November.
Rather than presenting ordinary August discounts as Black Friday deals, this shortlist highlights seven confirmed UK Black Friday sales worth monitoring for tech, mobile phones, appliances, beauty and home products. Prices, stock and promotional terms can change, so shoppers should verify every offer directly with the retailer before purchasing.
7 Best Black Friday Deals at a Glance
| Deal/Retailer | Black Friday Price | Saving | Best For |
|---|---|---|---|
| Samsung Black Friday | Not announced | Not announced | TVs, phones and appliances |
| EE Black Friday | Not announced | Not announced | Mobile and broadband shoppers |
| John Lewis Black Friday | Not announced | Not announced | Tech, home and appliances |
| Very Black Friday | Not announced | Not announced | Mixed-category shopping |
| Argos Black Friday | Not announced | Not announced | Tech, toys and appliances |
| AO Black Friday | Not announced | Not announced | Large appliances and electricals |
| Boots Black Friday | Not announced | Not announced | Beauty, fragrance and wellness |
Editorial note: There are not yet seven sufficiently verified product-level Black Friday 2026 deals to rank responsibly. The entries below therefore cover officially confirmed retailer events rather than invented product offers.
How We Selected These Black Friday Deals
This shortlist is based on current publicly available information from official UK retailer and manufacturer pages. We looked for confirmed Black Friday 2026 participation, categories expected to be included, purchasing conditions, delivery or returns information where published, and the usefulness of each retailer to UK shoppers.
No long-term price tracking or personal product testing is claimed. Once individual deals appear, advertised reductions should be checked against recent selling prices rather than relying solely on RRPs or percentage-off claims. Which? has repeatedly found that many Black Friday products can be found at the same price or cheaper at other points during the year.
1. Samsung Black Friday 2026 — Best for TVs, Phones and Appliances
Samsung has confirmed that its UK Black Friday sale will return in late 2026, covering categories such as Galaxy smartphones, TVs, computing products and home appliances. Exact products, dates and Black Friday prices have not yet been confirmed.
Samsung is worth watching for shoppers already considering its ecosystem because direct purchases can feature trade-in programmes and other manufacturer benefits. The company states that its finance options can remain available during Black Friday, subject to eligibility.
What shoppers should know: do not assume that a manufacturer discount automatically beats retailer pricing. Compare the exact model with major UK electronics stores once the promotion starts.
2. EE Black Friday 2026 — Best for Mobile Phone Buyers
EE has confirmed plans for Black Friday offers across mobile phones, SIM-only contracts, broadband, gaming products and other technology during November 2026. Specific 2026 prices are still pending.
This sale could be particularly relevant for shoppers who want a handset together with a network contract rather than buying a phone outright. EE states that mobile offers normally appear a week or two before Black Friday.
For context rather than a 2026 promise, EE says its 2025 promotions included savings of up to £720 on the Samsung Galaxy S25 FE, £780 on the Google Pixel 9 and £288 on the iPhone 17. New offers may differ substantially.
3. John Lewis Black Friday 2026 — Best for Home and Premium Tech
John Lewis has confirmed participation in Black Friday 2026 across areas including technology, kitchen appliances, clothing and homeware. Its current guide says promotional activity is expected across November, although some of the page retains older 2025 wording, so exact 2026 timing should be rechecked closer to launch.
John Lewis may appeal to shoppers who value retailer support, warranties, Click & Collect and its price-matching policy alongside the headline price.
The key comparison should still be the final cost of the exact model. Previous Which? research found some John Lewis Black Friday products were available for equal or lower prices at other times.
4. Very Black Friday 2026 — Best for Mixed Shopping Lists
Very has a dedicated Black Friday 2026 hub covering technology, gaming, fashion, beauty, home, garden, appliances, toys and other categories. Product-level Black Friday prices have not yet been published.
Its broad catalogue makes Very useful for households comparing several types of purchase through one retailer rather than focusing solely on electronics.
Very currently states that most unopened and unused items can be returned within 28 days, though shoppers should check individual product rules and any seasonal changes before ordering. Delivery times may be longer during the Black Friday period.
5. Argos Black Friday 2026 — Best for Convenient Collection
Argos has confirmed that Black Friday returns on 27 November 2026, with offers expected across technology, toys, home, appliances and beauty. Exact deals remain pending.
Argos stands out for shoppers who value collection options as much as price. Its Black Friday information highlights Sainsbury’s collection points and delivery services, which can make larger shopping lists easier to manage.
Before buying, compare the Argos sale price against the same model elsewhere. A voucher, Nectar benefit or convenient collection option may improve the overall value, but it should not replace a proper price comparison.
6. AO Black Friday 2026 — Best for Appliances
AO has launched its official Black Friday 2026 page and confirmed plans for deals across appliances and technology. Black Friday falls on 27 November, but individual promotional products and prices are not yet published.
AO is particularly worth monitoring if your planned purchase is a fridge freezer, washing machine, television or another higher-cost electrical item, where even a modest percentage reduction can represent a useful cash saving.
Check the complete purchase cost rather than the headline product price alone. Delivery, installation, recycling services, warranty arrangements and competing retailer prices can change which offer represents better value.
7. Boots Black Friday 2026 — Best for Beauty and Fragrance
Boots has confirmed that its Black Friday 2026 event will include categories such as makeup, skincare, electrical beauty, fragrance and wellness, but states that its main 2026 savings cannot yet be disclosed.
That makes Boots one to watch for Christmas beauty gifts, premium skincare, fragrances and electrical beauty products.
Boots runs promotions throughout the year, so shoppers should compare a November Black Friday price with recent Boots offers rather than assuming the Black Friday label guarantees the strongest saving. Some offers may differ between online and physical stores.
How to Choose a Good Black Friday Deal
Start with the final selling price, not the advertised discount percentage. Search for the exact product model at several reputable UK retailers and check recent price history where possible.
Pay attention to differences between an RRP, a previous selling price and the price the product usually sells for. Which? recommends using price-history services and comparing retailers because a large “was/now” reduction does not necessarily represent an unusual saving.
For mobile contracts, appliances and other complex purchases, factor in contract length, trade-in conditions, installation, delivery, warranty and returns. A £20 cheaper product can represent poorer overall value if another retailer provides services or cover you would otherwise pay for separately.
Most importantly, buy something because the final price suits your needs and budget—not simply because the discount looks large.
Frequently Asked Questions
When is Black Friday in the UK in 2026?
Black Friday falls on Friday, 27 November 2026, with Cyber Monday following on 30 November 2026. Many UK retailers run promotions before the official date, sometimes starting earlier in November.
Are Black Friday deals actually cheaper?
Some are genuine bargains, but a Black Friday label does not guarantee an unusually low price. Which? found that all 175 products examined from Black Friday 2024 were available for the same price or less at another point within the surrounding 12-month comparison period.
Which UK retailers have confirmed Black Friday 2026 sales?
Samsung, EE, John Lewis, Very, Argos, AO and Boots all have official pages discussing their 2026 Black Friday activity. Most have not yet disclosed specific product prices or full promotional terms as of 27 August 2026.
Should I wait until Cyber Monday?
Not necessarily. Cyber Monday falls on 30 November 2026, and some promotions will continue or change over the weekend. There is no guarantee that a Black Friday product will become cheaper on Cyber Monday, so compare the current price with its recent history and competing retailers rather than waiting solely for the date.
Final Thoughts
The strongest Black Friday deals UK shoppers will see in 2026 cannot yet be identified with confidence. Samsung and EE are worth watching for technology and mobile offers, AO for appliances, Boots for beauty, and Argos, Very and John Lewis for broader shopping lists.
That situation should change as November approaches. Black Friday 2026 falls on 27 November, while several retailers are expected to begin promotions earlier in the month.
When the offers arrive, compare exact models, recent prices, delivery costs, warranties and retailer conditions. The biggest advertised discount will not necessarily represent the best purchase.
Editorial Disclosure
Some retailers or brands mentioned in this article may have advertising, affiliate, client or partnership relationships with the publisher. Where applicable, these relationships do not automatically determine inclusion or ordering. Selections are based on information available at the time of research. Readers should compare current prices and terms before purchasing.
Last Checked: 27 August 2026 | Review Due: November 2026
